Our Leadership Team
Intraversed is an Australian based company led by a highly successful team of change managers. We are a team with shared values and a commitment to service and quality. We work with all levels of the organisation to deliver tangible and positive results.
Terry Smith
Co-Founder & Director
Terry has more than 20 years experience in Information Management, Information Quality, Business Modelling and Business Intelligence. She has successfully led many Data Warehousing and Data Quality initiatives in the health, life and disability insurance, online information, banking and telecommunication industries. She is highly experienced in the integration of information in support of mergers and acquisitions.
Prior to establishing Intraversed in 2007, Terry was Information Management Leader under the Chief Data Officer at Telstra Corporation, the largest telecommunications company in Australia. She was responsible for establishing the corporate customer and product information strategy and providing corporate-wide guidelines for the development, use and management of customer and product data. She built and led an effective and creative team that implemented initiatives to improve and sustain information quality across Telstra.
Prior to Telstra, Terry was Principal Consultant with NCR Teradata. Here she successfully led many data warehousing and business intelligence initiatives in the banking, insurance, online information and telecommunications industries in both the US and Australia. She was responsible for assessing Clients' information needs, facilitating business information requirements sessions, developing business and logical data models, transitioning logical models to physical design, user acceptance testing and end-user education.
Prior to Teradata, Terry held a number of senior roles at Community Mutual, a US-based health insurance company. Here she was responsible for creating one of the first corporate data warehouses in 1988. The information research processes she put in place uncovered a data quality problem in a billing system, resulting in the recovery of US$1.5 million unbilled revenue. The company's growth was directly attributed to the success of this data warehouse and the company underwent multiple mergers over the next ten years to become one of America's largest health insurers, Anthem Blue Cross Blue Shield (now know as Wellpoint Inc.). During this time she developed the strategy for integrating the many decision support environments of these merging companies, including corporate data warehouses and executive information systems.
Terry guest lectures on Information Management and Data Warehousing to undergraduate and post graduate students at the University of New South Wales. She holds a Bachelor of Science in Accounting from Miami University, Oxford, Ohio, USA.
Mark Atkins
Co-Founder & Director
Mark has more than 20 years experience across a wide range of disciplines and industries. He is an acknowledged expert in the field of Data Architecture, Information Management and Information Quality. He has led many successful projects in Data Warehousing and Business Intelligence across multiple industries, including banking, insurance, manufacturing, public service and telecommunications. He is an accomplished mentor and educator.
Prior to establishing Intraversed in 2007, Mark was Chief Data Architect under the Chief Data Officer at Telstra Corporation, the largest telecommunications company in Australia. Here he established the information quality research environment and implemented data architecture as a business function.
Prior to Telstra, Mark was Principal Consultant with NCR Teradata. Here he was instrumental in the set-up of an internal "data warehouse factory" program in the USA. Through the factory he designed many successful data warehouses in the banking, insurance, manufacturing, public service and telecommunications industries. He was also responsible for the education and mentoring of newly recruited consultants in all aspects of data warehousing and business intelligence. He transferred to Australia in 2001 and was Lead Architect for a highly successful data warehouse initiative in the telecommunications sector.
Prior to Teradata, Mark held a variety of information and engineering roles with a division of Exxon in the UK, where he was responsible for the manufacturing information, manufacturing control and data communications systems. He was also responsible for the successful replacement of the manufacturing applications in support of the division's joint-venture spin-off from Exxon.
Mark guest lectures on Information Management and Data Warehousing to undergraduate and post graduate students at the University of New South Wales. He holds a Bachelor of Science in Industrial Systems Technology from Nottingham Trent University, UK.
